(auto-translated from Dutch)
For a bicycle brand, we develop authentic social content centering on the daily life of the “Everyday Cyclist” in Rotterdam. We portray relatable, realistic situations, such as cycling to work, school runs, grocery shopping, and recreational rides through the city.
The content is social-first and is primarily deployed on Instagram and TikTok. Authenticity and relatability are central to this: no polished images, but real moments from everyday life.
What do we offer?
Market-rate compensation for participation
Type
professionele productie
Location
Rotterdam
Description
Men and women, aged 20–40
Bikeable and comfortable in urban situations
Authentic appearance: everyday, recognizable, diverse
Willing to be filmed in POV and creator-style shots
Roles: commuters, parents, recreational cyclists, students/urban riders, couriers
Language requirements
Dutch
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